ch. 18 summary

Calvin Gurtler

5/12/14

English 102

                 In chapter 18 of the Bedford Researcher we discussed how to understand design principles. The first step to understanding design principles is to use design effectively. The first principles to understand are balance, emphasis, placement, repetition, and consistency. Balance is the vertical and horizontal alignment of elements on your pages. Emphasis is the placement and formatting of elements, such as headings and subheadings, so they can catch your readers' attention. Placement is the location of elements on your pages. Placing elements next to or near each other suggests that they are related. Repetition is the use of elements, such as headers and footers, navigation menus, and pages numbers, across pages in your document. Consistency is the extent to which you format and place text and illustration in the same way throughout your document. You should design for a purpose and present ideas, information, and arguments in a manner that helps you accomplish your purpose. You should also design for your readers. That means that you should have the following things in mind, that you are helping reader understand the organization of a document. That you are helping readers locate information and ideas. And that you are helping readers recognize the function of parts of a document.